At Least 10 Questions To Ask When The Going Gets Tough

1. Are you capturing every lead?
2. How are you looking these days? Is your community showing as well as it possibly can?
3. Is your sales team at the top of its game?
4. How well is your team following up?
5. What is your level of resident satisfaction?
6. Are current residents sending you referrals?
7. How strong is your brand? What are your unaided awareness scores?
8. What is your ranking on Internet searches? Have you implemented Search Engine Optimization?
9. Do you have a system for supporting home sales so that prospects who want to move are able to do so?
10. Are your marketing budgets realistic and in line with industry benchmarks?

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