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Leadership Spotlight:
Robert T. Adams,
Vice President, SB&A
Partner, Brooks Adams Research
Rob Adams, Vice President of SB&A and one of the partners of its affiliate Brooks Adams Research, has been working with Active Adult and senior housing providers since 1989. He has extensive knowledge of the senior living industry, having talked with thousands of boomers and seniors while conducting focus groups and during visits to Active Adult and retirement communities for competitive analyses and on-site training. Adams has overseen the completion of hundreds of projects, not only for senior living communities but also for clients in the residential real estate, economic development and financial sectors. As the advertising principal on accounts across the country he has worked with clients to maximize every advertising and marketing dollar, helping to develop or redevelop all-important brand identity, and under his direction many of SB&A’s clients have had campaigns that were not only award-winning but that also resulted in impressive numbers of leads and sales. Adams, along with Sharon Brooks, developed Thinking Partner Selling ™, which is SB&A’s comprehensive sales system for senior living communities. Adams has used this teaching tool to help organizations all over the country implement systems that lead to sales success, better customer relations and higher profitability. In addition to Thinking Partner Selling consulting, Adams has trained more than 500 properties on the REPS lead management system and frequently lectured at a variety of national and international conferences including IAHSA, AAHSA and NAHB, among others.
As a partner of Brooks Adams Research, Adams brings more than 19 years of experience in market research, computer applications and interactive program design to the table. The firm has helped numerous organizations to make educated strategic decisions based on research techniques ranging from one-on-one interviews to large-scale consumer market studies. The research firm has mailed surveys to more than 300,000 individuals and has piloted Internet survey tools. Brooks Adams Research operates an online Internet panel dedicated to the 50+ market through its website hub: www.researching.com, www.seniorsurvey.com and www.fiftyplussurvey.com.
Adams is a magna cum laude graduate of Virginia Commonwealth University in Richmond, Virginia, and served in the United States Air Force from 1986 to 1989 in both the US and the United Kingdom. He is a native of Richmond, where he and his wife and 3 children reside.
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