SB&A to Z Issue One
SB&A to Z

Thinking Partner Selling Tip

THE SANDWICH THEORY OF SELLING

Thinking Partner SellingREPS/SELL/REPS = the sandwich.
Successful salespeople record activities with prospective buyers on a regular basis. Thinking Partner Selling™ takes this one step further, urging sales counselors to sandwich their calls and tours with a reference to REPS or the community’s similar database system. The goal of the initial REPS check is to gather all the pertinent information to make an effective call or have a great tour. After the tour or call, go back to REPS to record detailed notes and schedule the next follow-up.

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