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Statistics
The statistics are based on an online research study conducted by SB&A and Brooks Adams Research (BAR) in October of 2009 and presented at AAHSA in Chicago, IL in November of 2009. Four hundred nineteen people age 50+ participated and SB&A/BAR compared these select results with previous Generations studies the two companies had conducted. Note: Sample bias due to methodology; profile of CCRC buyers mirrors profile of senior Internet users, but not all CCRC buyers ARE Internet users. If you are interested in having SB&A/BAR present this presentation to your group, please contact us at sharon.brooks@SBandA.com.
Video Player Highlight
Want to learn more about the power of research? Watch this video, starring SB&A and Brooks Adams Research principals, for some valuable insight.
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Statistics
77 Percentage of participants who said their home size requirements have gone down in the last two years. 70% also said that these changes in home size preferences are NOT because of price.
62 Percentage of participants who reported banking and shopping on line.
48 Percentage of participants who were familiar with the term CCRC. This number has grown significantly since the initial Generations study in 1994.
29 Percentage of participants who considered themselves “likely to move to a retirement community.” This number has increased significantly. Here are the percentages from earlier studies: 1987–11%, 1999–18%, 2000–21%.
13 Percentage of seniors who were either “somewhat likely” or “very likely” to move in with their adult children. This number increased significantly as compared to previous studies where less than 1% of participants considered themselves “somewhat” or “very” likely to move into their children’s home. |
