SB&A to Z Issue Three View Archived SB&A to Z Issues

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Moving People

The phrase “moving people” takes on different meanings depending on the context in which it is used. SB&A is in the business of moving people—moving people to use a new road, buy a new home, relocate a business or purchase a product. And, always, this involves moving people emotionally. Can the face of a Labrador retriever make someone pay $2.50 to get home 12 minutes sooner? Can a direct mail campaign move someone to sell his or her home of 30 years and move to an Active Adult or senior living community? Can a Web page change someone’s heart and make that person give to a cause? In this edition, we at SB&A look more closely at the concept of moving people and how that relates to our work. Enjoy.

Stats

11 Number of times the average American moves during his or her lifetime. Reference.

10 The percentage of people over the age of 60 who move. Reference.

5 The national ranking Richmond, Virginia received in Market Watch’s 2008 Top 10 Business Cities report. Minneapolis St. Paul earned the number 1 slot. Reference.

1 The national ranking Virginia received by Forbes.com in the Top States for Business 2008 rankings. Virginia, SB&A and BAR’s homebase, took top honors for the third year in a row. Reference.

1 Canada’s rank in 2008 as the top foreign investor in US real estate (23.5% of all foreign real estate purchases were made by Canadians). Other top foreign investors in order include: (2) UK, (3) Mexico, (4) China, (5) India and (6) Germany. Reference.

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