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Moving People
The phrase “moving people” takes on different meanings depending on the context in which it is used. SB&A is in the business of moving people—moving people to use a new road, buy a new home, relocate a business or purchase a product. And, always, this involves moving people emotionally. Can the face of a Labrador retriever make someone pay $2.50 to get home 12 minutes sooner? Can a direct mail campaign move someone to sell his or her home of 30 years and move to an Active Adult or senior living community? Can a Web page change someone’s heart and make that person give to a cause? In this edition, we at SB&A look more closely at the concept of moving people and how that relates to our work. Enjoy.
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Stats
11 Number of times the average American moves during his or her lifetime. Reference.
10 The percentage of people over the age of 60 who move. Reference.
5 The national ranking Richmond, Virginia received in Market Watch’s 2008 Top 10 Business Cities report. Minneapolis St. Paul earned the number 1 slot. Reference.
1 The national ranking Virginia received by Forbes.com in the Top States for Business 2008 rankings. Virginia, SB&A and BAR’s homebase, took top honors for the third year in a row. Reference.
1 Canada’s rank in 2008 as the top foreign investor in US real estate (23.5% of all foreign real estate purchases were made by Canadians). Other top foreign investors in order include: (2) UK, (3) Mexico, (4) China, (5) India and (6) Germany. Reference.
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