SB&A’s nearly 30 employees offer expertise in a wide variety of disciplines, all coordinated and connected by our core purpose—to help our clients achieve their highest vision of the future—and informed by a set of core values that guide us in all our efforts.

Passion: A love affair with the work. An unquenchable desire to do better work.

Magic: An inexplicable positive energy that creates excitement, involvement, and wonder.

Curiosity: The desire to know more about every aspect of what we do—and every aspect of life. An attitude of questioning, investigating, and learning.

Balance: The recognition that each of us must find a balance between our professional and personal lives; that we must develop our intellectual, physical, social, emotional, and spiritual potential in order to function at our highest level.

Integrity: A solid framework of shared values upon which rests all of our assumptions about working together. A shared basis of ethics upon which we can depend.

Community: The recognition that each of us functions as a part of a larger whole, and that we each must accept responsibility for our own behavior and for the success of the whole.

The leadership group of SB&A is marked by the diverse backgrounds and varying specialties of its members, but all share a commitment to put the very best thinking to work for our clients.

Sharon A. Brooks, President and CEO, founded Sharon Brooks & Associates, Inc., (the precursor to SB&A) in 1981. Among Sharon’s many areas of expertise are strategic planning, marketing audits, and development services such as architectural review and pricing analyses.

Robert T. Adams, Sr., Vice President, combines his extensive knowledge of the senior living industry with an expertise in the very latest consumer research techniques.

Wayne T. Hicks, Vice President, is a veteran of McCabe & Company in New York. Wayne’s specialties include marketing strategy, branding, account planning, and benchmarking.

Fay M. Brodell, Chief Financial Officer, is a Certified Public Accountant with a background in both business consulting and education.

Beth Simos, Director of Operations, offers expertise in a wide variety of disciplines, including advertising, branding, internal/external communications, direct marketing, strategic market planning, public relations, human resource development and operations.

Daisey Sanders, Production Manager, brings more than 35 years of experience to her role overseeing all aspects of the production process.